Online Event Pricing Strategies

Jul 30, 2020 12:00pm ‐ Jul 30, 2020 1:00pm

Credits: None available.

1 Clock Hour | Domain I: Marketing

Since the moment the event industry switched to all-digital, the event pricing question became one of the most prominent.

Many industries set the price strategies based on pricing theories or economical and mathematical models, however, the event industry is lacking such a theoretical approach. We develop event pricing in the best case scenario by building the budget, in the worst-case scenario just by applying 'I guess that's going to work' method.

During this session, we will look into several pricing strategy possibilities, outline what is important to take into account and how to define event ticket prices.

In this session, you will ... 

  • Learn how to approach the price-setting process
  • Examine rice strategies for ticketing and sponsorship
  • Discuss examples of current events and price dynamics
  • Review data-driven event price strategies


Overcome Uncertainty & Create a Path for Future Success

Sep 4, 2020 3:00pm ‐ Sep 4, 2020 3:00pm

Credits: None available.

1 Clock Hour | Domain A: Strategic Planning

Working to move through feelings of uncertainty and fear while also working to develop a strong mindset, stay focused, and stay competitive during these challenging times for the event industry? This is the master class for you. 

By attending this session you will ... 

  • Learn proven focus strategies to stay productive despite the feelings of overwhelm, confusion, and worry
  • Understand how to remain competitive and stay ahead of the curve in the shifting economy
  • Define productivity versus busy with focus techniques 
  • Develop mindset and mindfulness strategies to process emotions
  • Discuss planning and project management strategies and tools


Safety & Cleanliness Measures for Venue Re-Opening

Dec 1, 2020 1:00pm ‐ Dec 1, 2020 1:00pm

Credits: None available.

1 Clock Hour | Domain C: Risk Management

As quarantine measures in European countries are slowly being removed, hotels and venues started to be concerned about what the new post-COVID reality will look like for their operations. Can they ensure the safety of their guests? Can they provide virus-clean environments to the event participants? What planners will expect from venues and hotels?

In this session, you will learn ... 

  • How hotels and venues are preparing with social distancing measures, safety and cleanliness standards
  • Which are the conditions that need to be met for events to resume?
  • How to implement social distancing-friendly infrastructure?
  • Who will define or adopt policies to create safety around in-person events?

We are bringing together examples of nationwide guidance for venues and individually defined conditions for recovery by hotels and venues.

Speakers, experts, and participants include: Convention Bureaus, Hotels, Disinfection, and Medical professionals