Money Maker: Monetize Your Mobile App

1 Clock Hour | Domain D: Financial Management

As mobile event apps rapidly replace printed programs at events of all kinds, organizers are looking to turn them into money generators. With banner ads, branded in-app messages, push notifications, gamification options, robust exhibitor profiles, all-encompassing sponsorships and more, mobile apps present a range of ways to extend the value for participating companies, partners and exhibitors.

Learner Outcomes:

• Discover what to look for in a mobile app to support sponsorship sales.
• Learn how to think about pricing, and position in-app digital ads alongside traditional print.
• See how to demonstrate the value of ads with app metrics.