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Are you aware of the exponential growth in the non-alcoholic beer, wine and cocktail industry? Discover exciting new trends in the beverage space that will help you craft high-quality NA cocktails that enhance menu offerings and elevate your guest experience while catering to the sophisticated palates of your event attendees and guests. Discover how demographic differences impact NA sales trends and why food pairings for NA drinks are fueling how meeting professionals design meaningful meal and break experiences and how alcohol-adjacent beverages could change the game for your meetings and events.
Learner Outcomes:
Apply trends in the NA beverage space.
Successfully add NA beverages and menu pairings to your events.
Leverage NA beverage trends to enhance the guest experience, drive attendance and build on your event successes.