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C24 - MPI MD: More Than A Pretty Booth: A Strategic Approach to Exhibit Marketing

‐ Jun 15, 2023 12:45pm

Every convention, event and exhibit program has unique needs. Recognizing those needs and implementing a 360ᵒ strategic approach will ensure that your company’s convention marketing program achieves optimal success. Several main considerations play a role in the development a of successful program. Join Jacqueline Beaulieu, director of strategic marketing at Poretta & Orr, Exhibits & Events, and discuss successful strategies utilized in the pharmaceutical, medical device and biotech sectors. Discuss key considerations to ensure success and help you reimagine your tradeshow marketing strategy and toolkit.

Learner Outcomes:

  • Identify appropriate partnerships and clearly define roles and responsibilities.
  • Create and implement a growth strategy based on program metrics and evaluation.
  • Develop a tiered convention strategy including national, regional and local opportunities.


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