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C19 - Insights to Maximize the Outcome of Your Attendee Acquisition Approach

‐ Jun 15, 2023 12:45pm

The Center for Exhibition Industry Research (CEIR) has released results from its most current research. This study identifies which approaches are most successful today at events that have reopened post-pandemic. Ensure your attendee acquisition approach is in line with what is apt to work best. MPI is one of multiple organizations that supported this research by inviting its membership to participate, and the results are global in scope.

Learner Objectives:

  • Learn the factors to consider when planning your next event campaign.
  • Apply best practices for creating great marketing messaging and pulling together the best marketing channel mix.
  • Set the right performance metrics to help rebuild attendance
  • Use the most recent data around partnerships, discounts and premiums; marketing automation and dashboards; out-of-pocket costs; attendee-fee revenues; and more.