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C18 - The Evolution of SMM: Yesterday, Today and Tomorrow

‐ Jun 15, 2023 11:50am

Learn from industry veteran Deborah Dickerson with her wealth of experience in the Strategic Meetings Management sector and examine the past, present and future importance in managing all of your organization’s events, planning processes, preferred vendors and meetings data. Deploying an SMM program ensures that your meetings and events truly align with overarching strategic goals and organizational vision.

Learner Objectives:

  • Learn how SMM has changed in the last 20 years.
  • Apply lessons on how to apply SMM strategies to your business, or even start your own SMM program.
  • Use preferred vendors, consilidated meeting processes and data in smart ways to help improve your meetings and events.


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