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F10 - The State of Group Travel: The Hotel Industry Perspective

‐ Jun 15, 2023 12:45pm

The year 2022 featured continued recovery of group business for the hotel industry. Dive into the impact of that recovery with STR and discover key KPIs, including occupancy, ADR, RevPAR and profitability.

Explore hotel performance in North America, and focus on key group markets to understand why some are excelling and some still have room to grow. STR's industry forecast provides guidance for the hospitality industry to aid in your decision making.

Learner Outcomes:

  • Understand the impact of group business on North America hotel industry performance.
  • Learn how key markets differ in their recovery of group business since the pandemic.
  • Gather insights about what is expected for the travel and hotel industry in the future.


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