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DBEMS - Digital Badge | Event Marketing Strategist

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals. You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines. Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result. During this Program You’ll Explore: 1. The business case for modernized event marketing 2. Outcomes-based event strategy design 3. Multi-channel promotional strategies, tactics, and tools 4. Impactful attendee experiences and systematic achievement of ROO (return on objectives) 5. Customer and event intelligence through technology 6. Insights to achieve ROI (return on investment)