Maximizing Attendance: Behaviors Comprising the Decision to Attend

1.25 Hours | Domain A: Strategic Planning

Today's attendees are consumers, discerning travelers who may choose to attend conventions and exhibitions ─ or not. Be the first in the industry to hear the newly-released findings of the second MPI-endorsed Decision to Attend Study, which examines the behaviors behind the decision relative to the wants, needs and expectations of prospective attendees. New insight will be gained on booking outside the block, booking within 30 days, Millennial preferences, and more! Gain best practices on how meeting professionals and DMOs can work together to build their site selection and attendance promotion strategies. The goal? Maximizing attendance, together.

Learner Outcomes:

• Recall prospective attendee behaviors that impact the Decision to Attend
• Learn how the 'perceived' destination experience matters
• Obtain a 'sneak peek' into the new Behavioral Profile Template
• Learn about changing preferences for booking outside the block and more