WEC Grapevine: How We Did It - Marketing & Communications in a Pandemic World

1 Clock Hour |Domain A: Strategic Planning

Hosting a meeting safely during a pandemic requires more than the critical needs for solid Duty of Care and hybrid event strategies—it means transparently communicating those strategies and the tactics therein early, often, and effectively with your participants and industry stakeholders. Discover the strategies MPI implemented to not only market the hybrid WEC Grapevine in-person and digital experience effectively, but how we designed and executed a robust communication approach to ensure that lack of awareness wasn’t a barrier to attendance. Learn what worked and what didn’t and how these hard lessons well learned provide a blueprint for marketing and communication not just in a pandemic world, but in the new world of live events.

Learner Outcomes:

1. Learn Geomarketing techniques and how they played a key role in the WEC Grapevine marketing strategy.

2. Discover the critical importance of communication, with emphasis on the duty of care, behavioral expectations, and personal responsibility.

3. Consider key lessons and applicable communication strategies for during- and post-Coronavirus era marketing.

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