Humans are hard-wired to chase the things they care about, what they value. We can’t help ourselves, it’s just what humans do. Groundbreaking new research commissioned for MPI’s WEC 2020 has determined what people who attend conferences care about, what they want from the meetings and events they attend. This data, based on a half-million surveys around the world, has never been available before and will help you with program design, marketing, and every other aspect of your next meeting or event. This session will reveal essential new knowledge about our industry that is vital to rebuilding and recovery. You can’t afford to miss this.