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WECGV110604 - WEC Grapevine 2020 | Digital Experience: Case Study: WEC, The Journey from Live Event to Virtual Hybrid Conference

The planning for WEC 2020 was in the home stretch until COVID-19 derailed everything. When MPI’s leadership made the decision to postpone WEC to November, the WEC planning group had to throw out years of traditional event planning best practices and not only start from scratch but transition a highly interactive live event into a hybrid conference. Kevin Iwamoto, GLP, GTP and Melinda L. Burdette, CMP, CMM, HMCC, Director, Events for MPI discuss what happened and how MPI pivoted to re-create WEC 2020 in a pandemic world.