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WECGV110601 - WEC Grapevine 2020 | Digital Experience: How to Influence Our Brain to Learn

Credits: None available.

When we organise events we want to change behaviour of our participants. We want them to do something different after the event than before: buy new products or services, gather new knowledge to innovate their services, change their ideas and attitude towards a specific subject to grow closer in a cooperation etc. To change behaviour we need to learn, gain new insights, and get inspired. How can we help our brain to optimize this activity? How can we influence our brains to learn?



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