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WECGV110506 - WEC Grapevine 2020 | Digital Experience: Virtual Meeting Experience

Customer experience is recently considered as a more competitive advantage than price, product, or quality. However, virtual event experience is different from traditional meetings due to the lack of face-to-face social interactions with people and the physical environment, as well as a lower level of engagement. This session aims to present the results of the MPI research project on virtual event experience and attendees' risk perceptions during the post-COVID-19 era, introduce different components and temporal dimensions of virtual event experience, and propose new innovative measures to capture the affective and moment-by-moment nature of event experience, including survey scales, experience sampling method, electrodermal activity, electrocardiography, pupillometry, and other emerging techniques.