Association Planner Summit

Respond, Don’t React: How This Simple Change Can Make all the Difference!

Presented by: Molly Marsh

For association planners, it seems like the constructive criticism never stops. “Have you thought about it…?” “Why can’t we just…?” “When I was President…” Whether it’s a Board member who assumes he/she could do the job better than you, a non-responsive committee chair or the committee member who has to comment on everything, sometimes it can feel like it’s your job just to be second-guessed. This presentation will reflect on many years of lessons learned in working with volunteer planning committees, looking at how the simple shift from an immediate reaction to a thoughtful response can make all the difference in your sanity getting the many volunteers, stakeholders, and leaders all on the same page about the outcomes for your event.

Learner Outcomes:

1. Identify the difference between a reaction and a response to external stimuli.

2. Reflect on previous experiences with difficult personalities and how a response vs. a reaction may lead to different results.

3. Articulate strategies to respond more positively to difficult people so that their energy and passion can be used effectively.

How to Create an Integrated, Multi-Channel Event Marketing Plan

Presented by: Samuel Scott

Online or offline? Broad reach or individual targeting? Personalization or no personalization? For effective event promotion, the answer for all options is simply “yes” because it depends on the specific tactic and channel within a plan. In this webinar, Samuel Scott, a global marketing keynote speaker and The Promotion Fix columnist for The Drum will use the latest research to show you how to create a multi-channel event marketing plan from the top of the funnel to the bottom.

Learner Outcomes:

1. Learning the difference between advertising and direct response and how to use each
2. Understanding the positives and negatives of each type of media and when to use them
3. Knowing how to build an integrated tactical media plan from the top of the funnel to the bottom