Do you want to convince your executives of the strategic value of meetings and events? Would you like to have a ready-made presentation that shows them how your function can produce eye-popping business value? Then join this essential webinar designed and facilitated by award-winning author and Meeting Strategist Mary Boone. The webinar will provide you with specific, hands-on instruction on how to address your key executives on this important topic. And there’s a bonus…MPI funded a major research project to investigate how SAP Inc. created and executed one of the world’s largest, most strategic hybrid events to date. Held simultaneously on two continents and reaching over 50,000 people, this amazing experience not only transformed the company’s brand, but is still having a major impact on the company’s culture. In this webinar, you’ll learn about SAP’s results and how to incorporate them into a compelling executive presentation. You can view the case study at https://www.mpiweb.org/sap2010.