Understanding Video Production and Creating Effective Videos for Planners & Marketers

1 Clock Hour | Domain I: Marketing

Explore new facets of event video and learn how to plan, prepare, and work with your professional videographer for the best results. Learn the basics of video production lingo, what to ask your professionals and what elements in your event can work towards a more cohesive, one brand marketing strategy using video.

Learner Outcomes:

1. In order to gain Knowledge of specifics—terminology, specific facts and details to maximize your video execution

2. In order to apply learnings to maximize and leverage the visual and technological options available to you

3. In order to understand and create positive and recurring emotional responses from your audience through video