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Event Marketing: Next Practices and Hot Trends

‐ Jun 18, 2019 4:00pm

Credits: None available.

1 Clock Hour | Domain I: Marketing 

Live events are uniquely positioned to cultivate trust, business exchange and learning through face-to-face interactions. They also illuminate customer buying signals but are often missed due to lack of data and impactful event marketing strategies. MPI has convened some of the best event marketing experts in the business to deliver unparalleled education that will prepare you to design and execute measurable outcomes associated with your event marketing efforts. This short course was designed with content curated from MPI’s Event Marketing Certificate Programme. Educational Session sponsored by Caesars.

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Learning Objectives:

  • Understand and be able to speak to the business case for modernized event marketing.
  • Discover and become a practitioner of outcomes-based event strategy design.
  • Learn and utilize multi-channel promotional strategies, tactics and tools.


  • 1.00 - Contact Hours