Understanding The Silver Tsunami and In-Person Gatherings

0.2 CSEP Points | ILEA Core Curriculum Event Planning - Development
1 Clock Hour | Domain D:  Financial Management

Meeting and event planners are searching for ways to reach and engage the 110 million people over 50 in the US. While the generation control 70% of disposable income and represent 50% of consumer purchases, they are often left out of traditional marketing and advertising targets. To understand this huge audience Next For Me publishes a weekly newsletter and has been hosting events across the country to discuss work, finance, and what’s next.

In this webinar Next For Me founder Jeff Tidwell discusses what they have learned in the past year and how it can be applied to your business.

Learning Outcomes:

• Understand the issues facing this large market segment and how to apply those findings to your marketing mix
• Learn techniques for getting their attention in a noisy market environment
• How to lead with work, community and next stage aspirations