Ping Your Business: Using Integrated PR to Promote Your Event

1 Clock Hour | Domain I: Marketing 

Integrated PR is essential so that a consistent message is received by potential clients. This session will show how successful companies of all sizes are using an integrated approach, at low cost, to generate big profits. The techniques described are all simple to implement, and effective to use. This presentation is not about social media (Facebook, LinkedIn, Twitter), nor about traditional media (TV, Radio and Print). It’s about both. It's about Integrated PR. The important thing (in my opinion) is to use as many different "channels" as possible to deliver your message. That’s not to say that only using radio advertising, or a campaign on Twitter, is a bad thing. My contention is that you should use as many options as you can in a single campaign, in order to promote your event. The best thing of all is that much of it is free to use.

Learning Objectives:

• How to plan, execute and evaluate an Integrated PR campaign to promote your event.
• How to decide which channels to use, and how to manage them with minimum cost and effort.
• How to deliver a single message via each channel to multiply the impact of your Integrated PR campaign