How to Use Video to Energize Medical and Healthcare Meetings and Events

1 Clock Hour | Domain G: Meeting or Event Design

Video has become an essential part of how those in the healthcare convention marketing, exhibits, meetings and events industry teach, train, market and communicate. It’s easy to see why. In a field that rivals any for jargon, healthcare must also contend with a subject matter that is quite literally hidden away inside.

In even the best of circumstances, it’s possible for medical professionals to misunderstand text-based documentation and best practices — those difficulties only increase as physicians, assistants, administrative staff and others are pressed to share more knowledge more quickly — and do so potentially with audiences that may not share their first language.

In such a world, video has been met with a welcome relief — a simple tool that can quickly show more detail than could ever be described in text, and that can be shared and reviewed easily anytime and anywhere it’s needed.

Learning Objectives:

• How to use video effectively to promote your event, before, during and after
• Improve education and on-demand learning opportunities
• Create opportunities for educational library resource