TU09 - Re-Imagining The Trade Show Experience

0.50 Clock Hours | Domain B: Project Management

This will be a panel consisting of myself and two meeting professionals. We will actively encourage audience participation, soliciting their questions and their answers to our questions.

• Describe the difference in goals and mindset of an exhibitor vs a buyer at a trade show.
• Provide an example of a successful contest or give-away at a booth.
• What skills are most important to succeed as an exhibitor at a trade show?
• How should an exhibitor calculate ROI of attending a trade show?
• What are the pros and cons of hosted buyer programs? How would you improve them?
• Discuss optional marketing programs for exhibitors offered by trade show operators (newsletter ads, signage, sponsorships) What works the best?

Learning Objectives:

• Challenge conventional solutions to marketing a booth and driving booth traffic
• Understanding buyers' expectations
• Reimagine tactics to follow up and measure results