TU05 - Peak Engagement: Optimizing Your Trade Show Experience

1 Clock Hour | Domain G: Meeting or Event Design 

Discover key insights on how to effectively meet your trade show attendee, exhibitor and sponsor goals, based on new learnings from the Center for Exhibition Industry Research (CEIR). Understand the motivations behind why business professionals participate in exhibitions and learn what motivates attendees to return year-on-year. Find out why exhibitors exhibit, how they aim to engage with attendees and the most effective ways to do so. Additionally, discover what role digital plays in live events and how you can maximize value and engagement for all participants.

Learning Objectives:

• Gain insights on why business professionals participate in meetings that include an exhibition floor, and what motivates attendees to visit an exhibition repeatedly
• Discover why exhibitors exhibit, how they aim to engage with attendees and what means are most effective
• Learn the role digital plays during a live event, and what you need to delivery and support to maximize the value and engagement for all participants