Principles of Event Design – Tips, Tricks & Tools

1 Clock Hour | Domain G: Meeting or Event Design

Today’s event attendees are looking for meaningful, memorable and enriching experiences more so than ever before, and the stakes are higher!  Context for delivering your corporate message will significantly impact how well it resonates and changes behavior, perception of your brand, or the motivation to act.  In this session, using Event Canvas methodology and tools, we unpeel the layers of how to identify your stakeholders, how to empathize with them and their needs, and to design programs that appeal. We’ll also look at how to create memorable and meaningful itineraries and agendas so that the event experiences resonate with your attendees and leave them feeling recognized, celebrated and engaged. The results can ultimately translate into higher satisfaction, loyalty, engagement and profitability!

Learning Outcomes:

• Identify and understand who are your stakeholders and what they want and need
• Problem-solve with peers to identify solutions to your design challenges
• Discover how you can implement effective design techniques with limited or no budget adjustments
• Walk away with new approaches and ideas for your next event!