PYM Virtual Summit | 2018: The “Why” Variable: Understanding the Strategic Purpose of Your Events

1 Clock Hour| Domain A: Strategic Planning

You know that the meetings you plan are invaluable to the success of your business or organization, but your executives’ goals and objectives for your events are elusive. Create value by asking the right questions and setting the right metrics to measure the effectiveness of your events.

Learning Outcomes: 

• Discover the questions to ask your meeting owners to truly understand their business goals (and set yourself up for success).
• Learn how to set SMART objectives for your events.
• Understand what measurements you can use to better understand the true reach and weight of your meetings.