The Why Variable: Understanding the Strategic Purpose of Your Meetings

1 Clock Hour | Domain A: Strategic Planning 

You know that the meetings you plan are invaluable to the success of your business or organization, but your executives’ goals and objectives for your events are elusive. What questions should you ask so that you can understand the true aims of your business in holding events, and how can you set measurable goals that help your stakeholders determine whether or not their meetings were effective. Go beyond asking your attendees if they had a good time, and create value for your organization by asking the right questions and setting the right metrics. Position yourself not as a meeting planner, but as a true consultant with the business strategy of your meetings top-of-mind.

Learning Objectives:

• Discover the questions to ask your meeting owners to truly understand their business goals (and ensure your success)
• Learn how to set SMART objectives for your events
• See what measurements you can use to better understand the true reach of your events