Change Your Mindset: Sales Person or Strategic Partner?

1 Clock Hour | Domain F: Stakeholder Management 

The meeting cycle looks a lot different than it did 10 years ago, and the challenges meeting professionals face continue to stymie their progress and impede the success of their events. But what does that mean to you, the conference center? It means that you are no longer being tasked with just providing a product, but also with providing education, leadership and strategic solutions. Discover what challenges meeting professionals encounter regularly, and start thinking and brainstorming with your peers about how you can help your partner clients exceed their goals.

Learning Objectives:

• Learn about the challenges facing modern meeting and event professionals
• Discover how you can provide soutions to these challenges
• Begin to see yourself as a strategic partner and not a salesperson