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What is the future of mobile technology at events? Take a deep dive into the research about the future of event apps, examine a case study and learn some best practices in this session with MPI and DoubleDutch.
Learning Objectives:
Review the latest research about event apps and understand who is buying what and why
Learn best practices from industry-leading trade show Interop
See what the future looks like
Speaker(s):
Jocelyn
Davé,
Head of Demand Generation,
DoubleDutch
Christian
Savelli,
Vice President Research and Business Analytics,
Cruise Lines International Association