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For years, meeting professionals have used event signs for
directional and informational purposes, helping participants navigate event
spaces and the experiences therein. Increasingly, however, they’re leveraging
these signs to transform meeting spaces into brand experiences, to create a
sense of place and to achieve education or networking objectives. Review best
practices in sign design and production and identify trends that can create a
real wow for attendees around the world. Consider traditional uses, sense of
place, sign strategy, the science behind signs and a roadmap for sign success.
Learner Outcomes:
Discover
best practices around leveraging signage at your events to benefit the
attendee experience
Learn
the science behind color selection and sign placement
Find
examples of sign usage that will inspire your imagination
Speaker(s):
Lori
Pugh Marcum,
CMP, CMM, HMCC, CED,
Head of Meeting Innovation,
Meeting Professionals International
Credits Available
Signs of the Times Exam
0.50 - Contact Hours
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