Master Class: Igniting the Brain’s Spark

1 Clock Hour | Domain G: Meeting or Event Design 

With increasing change, driven by technology and speed, it is becoming even harder to deliver event experiences that create moments of meaning and inspire creative thinking as well as deeper learning. We will explore how event professionals can maximize the brain’s capacity for deeper understanding and ignite innovate thinking.

Learning Objectives:

• Discover key parts of our brain that drive our emotions and its impact on the success of your event.
• Identify how our brain processes information and ways to capitalize on it.
• Explore ways to move things from short-term memory to long-term memory.