SMM: Measuring the Elusive Outcomes of Meetings and Events

1 Clock Hour | Domain A: Strategic Planning 

A session that looks at current practices and context for SMM moving from cost to value and focused on how intangible values such as learning, networking and loyalty could be measured.

Learning Objectives:

• Review current practices in order to move to next stages in SMM from cost to value.
• Identify the different outcomes meetings can create.
• Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.