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Using Business Intelligence to Deliver Strategic Meetings Management

‐ Jun 11, 2016 11:00pm

Credits: None available.

Organizations are taking a closer look at their marketing budgets, especially the significant portion that is allocated to meetings and events. This increased focus on “value and accountability” has placed a higher emphasis on tracking the right data, managing the meeting spend, and providing reports clearly showing the ROI.

Learning Objectives:

  • Recognize business intelligence that becomes available at each step of the planning process.
  • Implement methods to assess data and leverage your spend to maximize meeting value, cost savings, risk reduction, and ROI.
  • Automate workflow and streamline processes and procedures.



  • 1.00 - Contact Hours

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