The Science of Audience Engagement

Creating engaging meeting experiences can be a challenging prospect for meeting professionals, but science is here to help. Learn what happens in the brain when people tune and in pay attention, and why people tune out at your meetings and events.

Learning Objectives:

• Discover how to use the science of audience engagement as a meeting professional.
• Gain practical tips to engage attendees by using multiple senses.
• Understand the role of interactivity and how it can help gain and keep people's attention.

This Session Graciously Sponsored by Philadelphia Convention & Visitors Bureau