The Decision to Attend

1 Clock Hour | Domain A: Strategic Planning

Attendees are consumers; discerning travelers who may choose to attend conventions and exhibitions—or not. That’s why the mutual goal of both meeting/exhibition professionals and DMOs is generating positive word-of-mouth: repeat bookings and increased attendance. Discover insights from the second Decision to Attend Study, and how it could dramatically impact the way you design and market your meetings and events.

Learner Outcomes:

• Discover the Top 3 drivers of attendance to meetings and events globally.
• Learn how people decide whether or not they will come next year and recommend the event to their peers.
• Learn how treating your participants like your clients could increase your attendance and drive business value for your organization.

This Session Graciously Sponsored by Philadelphia Convention & Visitors Bureau