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SMM Intangible Outcomes Measurement Tool and Case Studies

‐ Jun 13, 2016 11:00pm

Credits: None available.

In this interactive session, discover how to measure the outcomes beyond leads, satisfaction and sales. Share your own insights. We will show the results of a tool used to measure intangible outcomes around learning, loyalty and networking, based on a research initiative supported by MPI and sponsored by Lanyon.

Learning Objectives:

  • Review current practices in order to move to next stages in SMM from cost to value.
  • Identify the different outcomes meetings can create.
  • Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.



  • 1.25 - Contact Hours

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