Planning Meetings in the New Reality

1 Clock Hour | Domain A: Strategic Planning

Join Michael Dominguez as he takes an in depth look at the "Hotel Business Model Today" in our economic environment. This session will help you gain an understanding of negotiating in these uncertain times. This session looks at the economic meltdown, the recovery, RevPAR (revenue per available room) projections and an ever changing consumer. Also, take an in-depth 'behind the scenes' look at the hotel industry and their revenue through a candid discussion between hoteliers adn meeting planners on the future of meetings. While discussing unique needs, hoteliers and meeting planners will work together to develop strategies for win-win partnerships by going over: • A hotel’s profit/loss statement, cost pressures and restrictions • How many years it takes hotel rates to recover from an economic downturn, and • How to work with the hotel to create a new "21st century meeting" that meets the needs of a diversifying membership.

Learning Objectives:

• Understand the driving issues in the hotel industry and how that impacts to your meetings.
• Discuss the economic conditions to expect for 2011 from industry research.
• Understand how the demographics of associations & corporations are changing.