New Hybrid Strategies: Producing, Streaming, and Selling Access to Live Event Content in a Post-Covid World

1 Clock Hour | Domain G: Meeting or Event Design

Hybrid events have been around for almost 2 decades, but they have recently vanished due to Covid-19's decimation of the live event industry. The general consensus is that when live events come back (and they will!), Hybrid events will be the norm. But what will the next generation of hybrid events look like, what will be the best approach for producing them, and what steps should event organizers take in simultaneously engaging both physical and virtual audiences in the ever-changing event landscape?

Learner Outcomes:

1. In order to engage both audiences - virtual and physical - event organizers will learn techniques for designing programs with global appeal.

2. Learners will gain knowledge about cost ramifications for catering to 2 audiences, and they will receive tips for selling access to hybrid events while maximizing efficiencies.

3. Learners will gain insight as to what exhibitors and sponsors seek in the form of ROI from contributing to a hybrid event, and what options are available to the exhibitor in a hybrid world.

Event Cost

• Non-Members: $9.99
• Members: Free

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