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Navigating Change: Unveiling the Evolution of Exhibitions & Events

Date
October 30, 2023
This product is not available for individual purchase, but it is available as part of the following products:
Thumbnail for IMEX America Smart Monday 2023
Smart Monday, powered by MPI is a unique opportunity to invest in your professional development and network by attending concurrent educational sessions before the show floor opens. MPI works with IMEX to provide education and speakers for Smart Monday…

IMEX America 2023 Smart Monday Navigating Change: Unveiling the Evolution of Exhibitions & Events

In a rapidly evolving world, the ability to adapt and thrive amidst change is a crucial skill for individuals and organizations alike. This session aims to provide participants with a comprehensive overview of the current trends shaping the exhibition landscape. Through CEIR research and practical examples, attendees will leave with a heightened awareness of the opportunities and challenges presented by these trends and how to strategically position themselves and their organizations for success and how to effectively manage change with confidence.

Learning Objective:

• Understand where the industry is post-pandemic and level set for the future
• Learn how brands are redefining and enhancing their online value propositions
• Hear how the exhibition industry model is being disrupted through advancing technologies

Speakers: Karen Gonzales


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