Meeting Pros Are From Mars, Attendees Are From Venus: Techniques for Creating a Remarkable Hybrid Event

1 Clock Hour | Domain G: Meeting or Event Design 

When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.

Learning Objectives:

• Use techniques that organizers and attendees agree make for remarkable hybrid events
• Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
• Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success