General Session | Critical Next Steps from Influential Industry Leaders + a Conversation with Usher

For much of the past 12 months, there has been keen discourse around buzzwords like business continuity, endurance, pivoting, and recovery, but it’s impossible to understand what all these truly mean without context that explains how industry professionals can act, analyze, turn and—most importantly—change as we seek to accelerate forward. Sure, you’re ready to “Make Your Future,” but why and how? MPI invites key leaders from critical industry sectors (corporate and association) and supporters (technology, destination marketing, and hospitality) to share their inspiring stories of innovation and reinvention during the pandemic—and challenge the idea that we’re “going back to normal” with the realization that we never will go back. Discover key lessons from the past year that will inspire your future-focused path with applicable ways you can chart a new normal. Don’t miss this historic and fleeting moment in our history when we have the opportunity to design the future of our industry together. 

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