Festivals That Are Influencing Corporate Meetings and Events

0.2 CSEP Points | ILEA Core Curriculum: Technology

According to a Nielsen report, 32 million people attend a music festival in the U.S. each year. So, it's no surprise that companies and associations are opting for this new approach to reach employees and stakeholders.

Festivals are fun, inspiring and technologically advanced. But, most importantly, they are engaging and immersivea"two things every company strives for when communicating to staff. Are you thinking of ways you can leverage this trend to drive creativity and technology at your meeting or event? Or, does the prospect of the format make your head spin?

Let LEO Events, a global events agency that connects brands to people through powerful moments, show you how it's done. Kevin Brewer, Principal, and Kevin Underwood, SVP, will share tips on integrating this exciting, fresh concept into your business gatherings and eventsa"and, they'll guide you through the dos and don'ts of festival management.

Learner Objectives:

Attendees of this session will walk away with a comprehensive how-to plan for incorporating both technology and festivals into meetings of any size. 

• Outcome one: Technology, the engine running it all. Attendees will learn how to score KPIs and ROI; how to utilize attendee tracking tools for operations as well as for boosting the guest experience; must-do security and logistics measurements; and much more.
• Outcome two is providing real-life examples and ideas on incorporating the vibe into your event, such as creating engaging, non-traditional presentation and breakout areas to mimic festival performance stages, venues and acts.
• Outcome three will explore ways to treat your attendees like VIP festival patrons. From constant communication via building custom websites, event apps and social media plans all the way to food and beverage choices and "indulgences" one would experience at a festival.