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Experiential Marketing Boot Camp: Case Studies, Strategies and Next Steps
Date
March 6, 2017
Credits
1 Contact Hours
$9.99
Standard Price
Free for
- Essential
- Preferred
- Premier
This product is also available as part of the following products:
The EMEC signature event is MPI’s premier European education and networking conference for meeting and event professionals, featuring cutting-edge topics and business opportunities. Please find recordings of our EMEC Granada education sessions and keynotes in this exclusive collection…
1 Clock Hour | Domain I: Marketing
To quote Tim Sanders: “Meeting and event organizers are the movie producers of the corporate world.” You have the power to change behavior, educate, entertain and emotionally engage your participants. Experiential marketing is the most obvious way MICE managers can do this, but the best practices have not been known. Until now.
Learning Objectives:
- Analyze what makes experiential marketing campaigns effective.
- Understand the components involved in creating an experiential marketing plan.
- Create an experiential marketing manifesto.
Speaker
Kristi C. Sanders, CMP, CMM
Senior Director of Community Engagement, MPI
Specialties
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