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Driving Record Exhibitors and Attendees to Your Event
Date
January 1, 2011
Credits
1 Contact Hours
$9.99
Standard Price
Free for
- Essential
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- Premier
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ON-DEMAND CONTENT IS FREE FOR MPI MEMBERS. Click the "Login" button on the upper right-hand side of your screen to claim your member benefits. Not an MPI Member? LEARN MORE. [https://www.mpiweb…
1 Clock Hour | Domain A: Strategic Planning
Join Donella Evoniuk, senior director of conference services for the International Society for Technology in Education (ISTE), and Jack Ferguson, president & CEO of the Philadelphia Convention & Visitors Bureau, to learn how ISTE, during an economic downturn, partnered with the Philadelphia CVB to drive record numbers of exhibitors and attendees to the world's premier educational technology event earlier this month at the expanded Pennsylvania Convention Center. Come see how you can develop a similar partnership to build your show's attendance!
Learning Objectives:
- Develop a plan to grow attendance for your next show.
- Have a better understanding of the value of partnering with a CVB.
- Incorporate new concepts into your marketing plans.
Speakers
Senior Director of Conference Services, International Society for Technology in Education (ISTE)
President & CEO, Philadelphia Convention and Visitors Bureua
Specialties
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