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Coronavirus Dialogue Series: Event Marketing Strategies for Virtual and Hybrid Events
Date
August 4, 2020
Credits
1 Contact Hours
$0
Standard Price
This product is also available as part of the following products:
MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
1 Clock Hour | Domain I: Marketing
As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.
Learning Outcomes:
- Understand the eight essential planning steps of event marketing
- Learn engagement strategies for virtual and hybrid events
- Leverage technology, data and design methods to deliver ROI and with measurement and revenue attribution
This webinar is graciously sponsored by:
Speakers
Lori Pugh Marcum, CMP, CMM, HMCC, CED
Head of Meeting Innovation, Meeting Professionals International
Vice President, Brand Engagement, MPI
Vice President, Product Marketing, Cvent
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