Business Value of Meetings Research (Part 1 of 4)

1 Clock Hour | Domain A: Strategic Planning

Part 1 of 4 in the Business Value of Meetings Thought Leadership Initiative Series. Companies wishing to understand and measure the business value of their meetings must decide how much to budget and what to expect from the budgets they allocate. This session will examine how companies around the world have determined and allocated budgets to measure and improve the business value of meetings.

Learning Objectives:

• Understand how budgets are allocated for use in defining and measuring the business value of meetings
• Predict how much budget will be needed to describe and assess the business value of meetings within your company
• Establish reasonable timelines for budgeting in support of the business value of meetings.