Healthcare Meetings Compliance Certificate (HMCC)

Domain A: Strategic Planning

Cost: $513.99 member / $713.99 non-member

Note: Course now includes the price of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

• Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
• Oversee process reporting management across a variety of sectors, regions, and countries
• Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
• Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance.

Course Preparation:

• Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read it prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered here: http://www.meetingcompliance.com

• This is a suggested but not required component of the HMCC Class.

Credits Available 4.00 Contact Hours

Welcome to MPI | 2025

10:00 - 11:00 AM CST

Your first year of membership to Meeting Professionals International is full of opportunities, some of which you may not even be aware of. You may have joined MPI for a very specific reason and we want you to fully understand all the ways to achieve your goal. Our one-hour webinar will give you an overview of the benefits you now have access to which will make you successful.

Zoom links will be provided soon

2025 Orientations:

• Friday, January 17
• Thursday, February 20
• Wednesday, March 19

Domain A: Strategic Planning

Cost: $525 Member/ $725 Non-Member

Healthcare Meeting Compliance Certificate

What You'll Learn

• Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
• Oversee process reporting management across a variety of sectors, regions and countries
• Meet new reporting and submission timelines and understand transfers of values, and what that means for events
• Apply the who, what, where and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance initiatives
• Verify your credential with a digital badge to add to your email, social media and more.
  

Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read it prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered HERE!

Program Overview

Planning healthcare and pharmaceutical meetings is complex work, where any number of crucial components could slip through the cracks. Planners and suppliers equally must balance multiple aspects: event design, navigating frequent changes in global compliance and regulations, and delivering ROI to their companies, attendees and destinations.

All this begs the question: Are your healthcare meetings compliant?

Designed for medical meeting professionals and the partners they work with, MPI’s Healthcare Meeting Compliance Certificate offers a broad understanding of regulatory topics, laying competency groundwork upon which critical thinking skills are developed, through case studies, business simulation, discussion and active exercises. This intensive, four-hour program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

Meetings Outlook Q2- 2026 | June 15th, 2026 | 11 am - 12 pm CT

1 Clock Hour | Domain B: Project Management

Given the reality of the ever-evolving state of business events, meeting professionals are finding it nearly impossible to make informed decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. Deep dive into MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers.

Learner Outcomes:

1. Review the forecast for events in the coming year, including a budget, attendance, and business conditions.

2. Deep dive into trends that matter and discuss the next steps with your peers.

3. Learn how these trends affect you and the future of your meetings.

Join us for our future 2026 Meetings Outlook 

• 09.14.2026
• 12.07.2026

Register here

A proud supporter of:

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Accessibility

Platform: Zoom Meetings (more information)

Accessibility Features:

• Wordly real time AI powered interpretation and translation
• Transcriptions

Accommodation Request Contact: MPIAcademy@mpiweb.org

Domain A: Strategic Planning

Cost: $525 Member/ $725 Non-member

Healthcare Meeting Compliance Certificate

What You'll Learn

• Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
• Oversee process reporting management across a variety of sectors, regions and countries
• Meet new reporting and submission timelines and understand transfers of values, and what that means for events
• Apply the who, what, where and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance initiatives
• Verify your credential with a digital badge to add to your email, social media and more.
  

Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read it prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered HERE!

Program Overview

Planning healthcare and pharmaceutical meetings is complex work, where any number of crucial components could slip through the cracks. Planners and suppliers equally must balance multiple aspects: event design, navigating frequent changes in global compliance and regulations, and delivering ROI to their companies, attendees and destinations.

All this begs the question: Are your healthcare meetings compliant?

Designed for medical meeting professionals and the partners they work with, MPI’s Healthcare Meeting Compliance Certificate offers a broad understanding of regulatory topics, laying competency groundwork upon which critical thinking skills are developed, through case studies, business simulation, discussion and active exercises. This intensive, four-hour program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

Your HMCC certificate is valid for two years, requiring a refresher course to maintain. MPI requires all current HMCC holders to attend a refresh webinar at the two-year anniversary of their class date. The HMCC Refresher course was developed to keep our Healthcare Meeting Compliance Certificate recipients abreast of constantly changing healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code, and other healthcare trends.

Prerequisites for certificate extension are:

• Must attend the required webinar in the notification period sent to you by MPI
• Must validate current contact information
• Must register and make payment fees to MPI

Planning healthcare and pharmaceutical meetings is complex work, where any number of crucial components could slip through the cracks. Planners and suppliers equally must balance multiple aspects: event design, navigating frequent changes in global compliance and regulations, and delivering ROI to their companies, attendees and destinations. All this begs the question: Are your healthcare meetings compliant?

Designed for medical meeting professionals and the partners they work with, MPI’s Healthcare Meeting Compliance Certificate offers a broad understanding of regulatory topics, laying competency groundwork upon which critical thinking skills are developed, through case studies, business simulation, discussion and active exercises.

This intensive, four-hour program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

After completing the Healthcare Meeting Compliance Certificate, you'll be ready to become compliant in planning your next event.

• Oversee process reporting management across a variety of sectors, regions and countries.
• Meet new reporting and submission timelines and understand transfers of values, and what that means for events.
• Apply the who, what, where and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance initiatives.
• Verify your credential with a digital badge to add to your email, social media and more.

The meeting industry's focus on sustainability is changing. As planners, part of that means being able to answer questions from chief sustainability officers and executive-level stakeholder(s) and clients, particularly those whose focus is organizational support of UN Sustainable Development Goals (SDG) and Environmental, Social and Governance (ESG) reporting.

The industry has been talking about sustainability in events for years and many of us have implemented small changes, but now we have to go further and redefine how we plan. MPI's newest micro-certificate dives into specifics around sustainability, government regulations, community impact, food & beverage, carbon offsets and tracking and supply chain engagement. Get the boost you need to start implementing real change in your planning process.

For your events, you can secure top subject matter experts, cutting-edge multimedia vendors and the tastiest F&B. But are you securing the most important aspect—the safety of your attendees? Your No. 1 role as a meeting professional is ensuring the security of the people you bring together. How prepared do you feel during a crisis or incident? Do you have the plans in place to successfully navigate an emergency?

MPI’s Emergency Preparedness for Events Certificate Program gives you the tools you need to effectively plan for—and respond to—crisis situations and deliver on your responsibility to both your attendees and your organization. You’ll learn how you can ensure the safety and security of all attendees, limit damage and restore services in the event of an emergency.

Through this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi, you’ll build and maintain an understanding of risk management and emergency planning process.

You’ll learn processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups, and take a deep dive into incident management strategies as needed for the prevention, preparedness, response and recovery from all-hazard emergency incidents.

You’ll also learn techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks and natural disasters. Course Curriculum Authored by: MaryAnne P. Bobrow, CAE, CMP, CMM, Bobrow Associates, Inc. Michael Owen, EventGenuity, LLC About the MPI - NCS4 Partnership Like spectator sports, meetings and events are soft targets.

They often take place over several legal jurisdictions and involve transportation, crowd control and multiple indoor/outdoor spaces. NCS4's mission is to conduct innovative research, deliver quality training, and enhance professional development. This dovetails neatly with MPI's vision to lead and empower the meeting and event community to change the world – in this case, that change begins with creating safer and more secure meetings and events. national-center-spectator-sports.

Leading in today’s event environment requires more than technical expertise. It calls for awareness, adaptability, and the ability to navigate pressure with intention. Event professionals are often at the center of complex decisions, high expectations, and fast-moving environments, where how you lead directly impacts outcomes for teams, clients, and attendees. This certificate focuses on developing a more intentional approach to leadership in the events industry. It emphasizes self-awareness, emotional intelligence, and the ability to respond thoughtfully in high-pressure situations, while strengthening how professionals show up for their teams, clients, and partners. After completing Event Leadership Strategist: Conscious Leadership for Today’s Event Professional, you’ll be able to...

• Define conscious leadership and apply a shared language of emotional intelligence within the events industry
• Recognize your own stress responses, behavioral patterns, and decision-making tendencies under pressure
• Apply emotional intelligence strategies to strengthen self-awareness and personal leadership effectiveness
• Extend conscious leadership practices to teams, clients, and cross-generational work environments
• Navigate real-world event challenges with greater clarity, intention, and adaptability
• Integrate conscious leadership into your daily work to create meaningful, sustained change in how you lead

After completing the Event Leadership Strategist program, you'll be ready to...

• Learn how to be a dynamic leader with MPI’s new leadership course, rooted in business emotional intelligence theory.
• Create your strategy to lead, whether you’re a leader within your team, you have moved into a supervisory role or are a seasoned leader within your organization.

From Strategy to Systematic ROI

In today’s evolving marketing landscape, event marketers are being asked to do more than plan and execute events. They are expected to demonstrate how events contribute to pipeline, revenue, and overall business growth. Connecting event strategy, execution, and measurement has become essential to delivering that impact.

This Event Marketing Strategist course is designed to help you move beyond execution and into building marketing strategies that drive measurable results. Grounded in a full event marketing ecosystem, the course explores how events function as powerful marketing channels that support broader business objectives.

You will gain a deeper understanding of how to build a strong business case, align event strategy with marketing goals, and use data, technology, and audience insights to improve performance. Emphasis is placed on creating experiences that not only engage, but also contribute to measurable outcomes. Real-world case studies further illustrate how these elements come together in practice.

What You Will Learn:

• Build a strong business case for event marketing aligned to business goals
• Develop strategies that connect events to measurable outcomes like pipeline and revenue
• Plan and execute multi-channel campaigns that drive demand, registration, and conversion
• Use audience data, insights, and AI to improve targeting and performance
• Optimize key touchpoints across the event marketing experience, from promotion through post-event
• Design attendee experiences that support both engagement and business results
• Measure success through ROI, return on objectives, and key performance indicators

Planning healthcare and pharmaceutical meetings is complex work, where any number of crucial components could slip through the cracks. Planners and suppliers equally must balance multiple aspects: event design, navigating frequent changes in global compliance and regulations, and delivering ROI to their companies, attendees and destinations. All this begs the question: Are your healthcare meetings compliant?

Designed for medical meeting professionals and the partners they work with, MPI’s Healthcare Meeting Compliance Certificate offers a broad understanding of regulatory topics, laying competency groundwork upon which critical thinking skills are developed, through case studies, business simulation, discussion and active exercises.

This intensive, four-hour program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

After completing the Healthcare Meeting Compliance Certificate, you'll be ready to become compliant in planning your next event.

• Oversee process reporting management across a variety of sectors, regions and countries.
• Meet new reporting and submission timelines and understand transfers of values, and what that means for events.
• Apply the who, what, where and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance initiatives.
• Verify your credential with a digital badge to add to your email, social media and more.

As a result of COVID, the great resignation, talent loss, talent shifts, inflation, emotional and physical burnout, customer behavior change and other factors, there are many new planners who need to be professionally trained on the science of planning medical meetings. Experienced planners may also need to upskill their education. The healthcare world can be complex and confusing, and having the Medical Meeting Planning (MMP) Certificate can mitigate risks and consequences.

An individual who obtains their MMP certificate is someone with knowledge of relevant planning, terminologies, processes, and compliance regulations for healthcare meetings. Knowledge and expertise in basic medical meeting planning will assist in understanding and practical operations sufficient to assist the meeting professional in understanding and addressing obligations and skills.

Your HMCC certificate is valid for two years, requiring a refresher course to maintain. MPI requires all current HMCC holders to attend a refresh webinar at the two-year anniversary of their class date. The HMCC Refresher course was developed to keep our Healthcare Meeting Compliance Certificate recipients abreast of constantly changing healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code, and other healthcare trends.

Prerequisites for certificate extension are:

• Must attend the required webinar in the notification period sent to you by MPI
• Must validate current contact information
• Must register and make payment fees to MPI

Applying behavioral science, neuroscience, and psychology to event planning and marketing, aka 'event psychology', is a strategic approach that holds the key to more significant and lasting impacts for attendees, stakeholders, and organizers.

The Brain-friendly Experience Ecosystem Certificate Program is designed to provide event professionals with in-depth knowledge on how these sciences can inform and enhance every aspect of event design and help them gain low-cost, high-impact solutions for their personal and professional growth.

In today's rapidly evolving events and meetings industry, meeting professionals must adapt to emerging technologies to create impactful and memorable experiences. Artificial Intelligence (AI) is at the forefront of this transformation, offering innovative solutions to enhance event planning, execution and attendee engagement. This hands-on certificate program is designed to equip meeting professionals with the knowledge and practical skills needed to harness AI's potential for designing meaningful and immersive experiences.

Will you join the global community CED – Certified Event Designers?

This is your first step of discovery.

Domain G: Meeting or Event Design | 1.5 Clock Hours

Event Design Certificate Program – Introduction Session (90 minutes)

Introduction to Event Design with the Event Design Collective

Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology on a case study.

Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs.

Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit in a dry run.

The Event Canvas™ Methodology provides you with answers to these and other questions with a practical approach. In this interactive workshop, you will learn how to use the #EventCanvas to develop target group-specific events that focus on generating added value for all involved.

The method is based on the core principles of design thinking and supports the creative process without losing sight of the return on time, resources and financial investments.

The program will provide you with the following learnings

• We will experience and explore how events create value
• How you can improve impact many times over with consciously designing for them.
• We will take you through the process of event design and
• You will experience what it is like to be on an event design team.
• You will get an insight in and some experience with the collaborative tools we use to make the process work wonders

This comprehensive three-part course dives deep into the role and significance of data analysis within the meetings and events industry. From understanding relevant data types to applying analytical tools and techniques, participants will gain insight into how data can transform event outcomes and drive success. This course is tailored for professionals keen to harness the power of data in revolutionizing the landscape of meetings and events. Equip yourself with the knowledge and tools to stay ahead in this ever-evolving industry.

Module 1: Introduction to Data Analysis in the Meetings and Events Industry

• Importance of Data Analysis in the Meetings and Events Industry.
• Types of Data Relevant to Meetings and Events.
• Insight into various data sources within the industry.
• Overview of diverse data types, including registration data, participant feedback, and social media analytics.

Module 2: Tools and Techniques for Data Analysis in the Meetings and Events Industry

• Common Data Analysis Tools
• Techniques for Data Visualization
• Emphasis on the significance of data visualization for deriving actionable insights.
• Introduction to various visualization techniques and best practices to effectively narrate data-driven stories.

Module 3: Applying Data Analysis to Enhance Meetings and Events

• Case Studies and Examples
• Presentation of real-world instances where data analysis has been effectively employed in the industry.
• Discussion on specific use cases, like refining meeting logistics and tailoring participant experiences.
• Strategies for Data-Driven Decision Making.
• Introduction to methods to infuse data analysis into the decision-making framework.
• Stress on the need for continuous improvements based on data-derived insights.

Leading in today’s event environment requires more than technical expertise. It calls for awareness, adaptability, and the ability to navigate pressure with intention. Event professionals are often at the center of complex decisions, high expectations, and fast-moving environments, where how you lead directly impacts outcomes for teams, clients, and attendees. This certificate focuses on developing a more intentional approach to leadership in the events industry. It emphasizes self-awareness, emotional intelligence, and the ability to respond thoughtfully in high-pressure situations, while strengthening how professionals show up for their teams, clients, and partners. After completing Event Leadership Strategist: Conscious Leadership for Today’s Event Professional, you’ll be able to...

• Define conscious leadership and apply a shared language of emotional intelligence within the events industry
• Recognize your own stress responses, behavioral patterns, and decision-making tendencies under pressure
• Apply emotional intelligence strategies to strengthen self-awareness and personal leadership effectiveness
• Extend conscious leadership practices to teams, clients, and cross-generational work environments
• Navigate real-world event challenges with greater clarity, intention, and adaptability
• Integrate conscious leadership into your daily work to create meaningful, sustained change in how you lead

After completing the Event Leadership Strategist program, you'll be ready to...

• Learn how to be a dynamic leader with MPI’s new leadership course, rooted in business emotional intelligence theory.
• Create your strategy to lead, whether you’re a leader within your team, you have moved into a supervisory role or are a seasoned leader within your organization.

There’s a reason “Start with the basics” is a phrase so commonly used to introduce any learning. The basics are the most important aspects or principles that you should learn first. In the world of meetings and events, the basics are a necessary foundation on which to build your planning skills.

Whether you 1) are new to event planning, 2) are planning events even if that’s not your job title, or 3) need a refresher, MPI’s Basics Boot Camp: Meeting Fundamentals Certificate Program teaches you the must-perform tactics that ensure successful event execution, delivery and measurement. This Events Industry Council-certified, six-hour course offers a deep dive into the building blocks of successful event planning.

You’ll learn how to define objectives and identify stakeholders through meeting design development. As well, you’ll learn how to create RFPs, contracts and menus, and identify staging, audiovisual needs and more. Led by an expert facilitator from MPI, this certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and ensure that your operations conform with industry-leading standards.

This comprehensive 4-hour workshop is crafted to deliver practical skills, actionable strategies, and a transformative understanding of cultural intelligence. Join us on this immersive journey to unlock the potential of global business success through cultural intelligence!

After completing the Cultural Engagement Certificate program, you'll gain...

• Gain a deep understanding of the effectiveness of working with multicultural, diverse colleagues and customers.
• Develop the ability to apply Cultural Intelligence to enhance global team communication and adapt to various cultural value orientations.
• Comprehensive training introducing Cultural Intelligence, a proven approach used by organizations like Harvard, Goldman Sachs, BMW, and Google
• Learn practical examples of cultural values applicable in the workplace to drive success in a diverse and ever-changing business landscape.

Meeting Professional AV Certificate (MPAC) | February 11th, 2026 | 9 am - 1 pm CT | 4 CEU's

Join us live, online at the MPI Academy for your next certification. The MPAC Certification was developed to address event professionals' lack of clarity regarding audiovisual equipment, labor needs, contract negotiations, and more.

This session will get you up to speed with AV technology, terminology, and make you more comfortable working with both your AV vendor and clients/speakers. We will delve into each area of basic AV, including audio, video, and lighting. We will also discuss other event-related technology like speaker timers, slide advancers, and recording technology. We will also touch on things like rigging, electric, internet, and budgets.

We will discuss working with AV companies and common mistakes in your bidding/purchasing process.

Who Should Become Certified?

The program is focused for any meeting professional, planner, content manager or person involved in live event production using audiovisual services for their conference and events.

What will you learn over these 4 hours?

Module 1 – Mastering AV Needs Assessment

A deep dive into defining goals, understanding room requirements, and gathering accurate specs so you can request and evaluate AV properly.

Module 2 – Audio Fundamentals for Meeting Professionals

Explains microphones, DI boxes, laptop audio, line arrays, fallback speakers, and how to request audio setups that actually work for your event.

Module 3 – Technical Gear Essentials (Video, Screens & Projection)

Breaks down the practical differences between LED walls, projection, scenic video tricks, multi-screen illusions, and creating high-impact visuals on any budget.

Module 4 – Scenic Design & Room Transformation Strategies

Shows how scenic elements—both budget-friendly and advanced—can dramatically transform a space, including creative examples using screens, fabric, and lighting.

Module 5 – Creative Risk-Taking & Using Specialty Technology

Demonstrates how unique ideas like motion graphics, holographic effects, LED structures, and scenic innovation can elevate events while balancing practical limitations.

Module 6 – Understanding the RFP Process

Teaches how to create accurate AV RFPs by providing timelines, rehearsals, room needs, and all required specifications so vendors can quote correctly.

Module 7 – Venue Drawings, Room Layouts & Fire Marshal Requirements

Covers CAD drawings, AV footprints, rigging points, and how to collaborate with venues to ensure accurate layouts that meet safety and capacity requirements.

Module 8 – Production Schedules & Content Management

Outlines how to build production schedules, manage vendor coordination, collect speaker materials, and prepare presentations and embedded media correctly.

Module 9 – Site Inspections & Venue Technical Evaluation

Provides a checklist of questions to ask during site visits about lighting control, power access, loading docks, cell coverage, and other critical venue details.

Module 10 – Electrical, Internet & Contract Negotiation Essentials

Explains power drops, internet requirements, bandwidth needs, and negotiation strategies for avoiding hidden in-house AV costs.

The Certified Meeting Professional designation is a must-have for event organizers, designers, and strategists who want to demonstrate their professionalism to employers, peers and clients. But the test is challenging, and meeting professionals who want to pass it must prepare in various ways—including self-study, skills gap, needs analysis, and prep courses. Join Nick Estrada, CMP, CAE, for this open-floor and interactive CMP Academy class that will help you feel confident going into the exam room with best practices as outlined in the CMP-International Standards (CMP-IS).

Learn proven study methods, test-taking tips and other tools from an association and higher education professional. Gain insight into how you cannot just read the questions, but how to read between the lines and contextually analyze this logic-based exam. No matter where you are in the process (including recertification), this course will help prepare you for the exam and apply standard practices it on the job.

You will learn key concepts behind the CMP-IS and how to apply them on at work, discuss best practices for preparing for and taking the exam and develop a personal study path based on where you are in the process. The study materials for this session are the referenced recommended reading: 9th Edition Convention Industry Council (CIC) Manual, 6th Edition Professional Meeting Management and the Events Industry Council’s APEX Glossary.

Note: This is not your standard study course! We do not work to provide sample tests and memorization tools – because at the end of the day, the CMP and its questions are as unique as YOU. Instead, we want to give you the tools and knowledge to help you navigate it with ease and answer each question with confidence.

From Strategy to Systematic ROI

In today’s evolving marketing landscape, event marketers are being asked to do more than plan and execute events. They are expected to demonstrate how events contribute to pipeline, revenue, and overall business growth. Connecting event strategy, execution, and measurement has become essential to delivering that impact.

This Event Marketing Strategist course is designed to help you move beyond execution and into building marketing strategies that drive measurable results. Grounded in a full event marketing ecosystem, the course explores how events function as powerful marketing channels that support broader business objectives.

You will gain a deeper understanding of how to build a strong business case, align event strategy with marketing goals, and use data, technology, and audience insights to improve performance. Emphasis is placed on creating experiences that not only engage, but also contribute to measurable outcomes. Real-world case studies further illustrate how these elements come together in practice.

What You Will Learn:

• Build a strong business case for event marketing aligned to business goals
• Develop strategies that connect events to measurable outcomes like pipeline and revenue
• Plan and execute multi-channel campaigns that drive demand, registration, and conversion
• Use audience data, insights, and AI to improve targeting and performance
• Optimize key touchpoints across the event marketing experience, from promotion through post-event
• Design attendee experiences that support both engagement and business results
• Measure success through ROI, return on objectives, and key performance indicators

In today's rapidly evolving events and meetings industry, meeting professionals must adapt to emerging technologies to create impactful and memorable experiences. Artificial Intelligence (AI) is at the forefront of this transformation, offering innovative solutions to enhance event planning, execution and attendee engagement. This hands-on certificate program is designed to equip meeting professionals with the knowledge and practical skills needed to harness AI's potential for designing meaningful and immersive experiences.

For your events, you can secure top subject matter experts, cutting-edge multimedia vendors and the tastiest F&B. But are you securing the most important aspect—the safety of your attendees? Your No. 1 role as a meeting professional is ensuring the security of the people you bring together. How prepared do you feel during a crisis or incident? Do you have the plans in place to successfully navigate an emergency?

MPI’s Emergency Preparedness for Events Certificate Program gives you the tools you need to effectively plan for—and respond to—crisis situations and deliver on your responsibility to both your attendees and your organization. You’ll learn how you can ensure the safety and security of all attendees, limit damage and restore services in the event of an emergency.

Through this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi, you’ll build and maintain an understanding of risk management and emergency planning process.

You’ll learn processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups, and take a deep dive into incident management strategies as needed for the prevention, preparedness, response and recovery from all-hazard emergency incidents.

You’ll also learn techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks and natural disasters. Course Curriculum Authored by: MaryAnne P. Bobrow, CAE, CMP, CMM, Bobrow Associates, Inc. Michael Owen, EventGenuity, LLC About the MPI - NCS4 Partnership Like spectator sports, meetings and events are soft targets.

They often take place over several legal jurisdictions and involve transportation, crowd control and multiple indoor/outdoor spaces. NCS4's mission is to conduct innovative research, deliver quality training, and enhance professional development. This dovetails neatly with MPI's vision to lead and empower the meeting and event community to change the world – in this case, that change begins with creating safer and more secure meetings and events. national-center-spectator-sports.

Will you join the global community CED – Certified Event Designers?

This is your first step of discovery.

Domain G: Meeting or Event Design | 1.5 Clock Hours

Event Design Certificate Program – Introduction Session (90 minutes)

Introduction to Event Design with the Event Design Collective

Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology on a case study.

Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs.

Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit in a dry run.

The Event Canvas™ Methodology provides you with answers to these and other questions with a practical approach. In this interactive workshop, you will learn how to use the #EventCanvas to develop target group-specific events that focus on generating added value for all involved.

The method is based on the core principles of design thinking and supports the creative process without losing sight of the return on time, resources and financial investments.

The program will provide you with the following learnings

• We will experience and explore how events create value
• How you can improve impact many times over with consciously designing for them.
• We will take you through the process of event design and
• You will experience what it is like to be on an event design team.
• You will get an insight in and some experience with the collaborative tools we use to make the process work wonders

Applying behavioral science, neuroscience, and psychology to event planning and marketing, aka 'event psychology', is a strategic approach that holds the key to more significant and lasting impacts for attendees, stakeholders, and organizers.

The Brain-friendly Experience Ecosystem Certificate Program is designed to provide event professionals with in-depth knowledge on how these sciences can inform and enhance every aspect of event design and help them gain low-cost, high-impact solutions for their personal and professional growth.

The meeting industry's focus on sustainability is changing. As planners, part of that means being able to answer questions from chief sustainability officers and executive-level stakeholder(s) and clients, particularly those whose focus is organizational support of UN Sustainable Development Goals (SDG) and Environmental, Social and Governance (ESG) reporting.

The industry has been talking about sustainability in events for years and many of us have implemented small changes, but now we have to go further and redefine how we plan. MPI's newest micro-certificate dives into specifics around sustainability, government regulations, community impact, food & beverage, carbon offsets and tracking and supply chain engagement. Get the boost you need to start implementing real change in your planning process.

The Certified Meeting Professional designation is a must-have for event organizers, designers, and strategists who want to demonstrate their professionalism to employers, peers and clients. But the test is challenging, and meeting professionals who want to pass it must prepare in various ways—including self-study, skills gap, needs analysis, and prep courses. Join Nick Estrada, CMP, CAE, for this open-floor and interactive CMP Academy class that will help you feel confident going into the exam room with best practices as outlined in the CMP-International Standards (CMP-IS).

Learn proven study methods, test-taking tips and other tools from an association and higher education professional. Gain insight into how you cannot just read the questions, but how to read between the lines and contextually analyze this logic-based exam. No matter where you are in the process (including recertification), this course will help prepare you for the exam and apply standard practices it on the job.

You will learn key concepts behind the CMP-IS and how to apply them on at work, discuss best practices for preparing for and taking the exam and develop a personal study path based on where you are in the process. The study materials for this session are the referenced recommended reading: 9th Edition Convention Industry Council (CIC) Manual, 6th Edition Professional Meeting Management and the Events Industry Council’s APEX Glossary.

Note: This is not your standard study course! We do not work to provide sample tests and memorization tools – because at the end of the day, the CMP and its questions are as unique as YOU. Instead, we want to give you the tools and knowledge to help you navigate it with ease and answer each question with confidence.

Leading in today’s event environment requires more than technical expertise. It calls for awareness, adaptability, and the ability to navigate pressure with intention. Event professionals are often at the center of complex decisions, high expectations, and fast-moving environments, where how you lead directly impacts outcomes for teams, clients, and attendees. This certificate focuses on developing a more intentional approach to leadership in the events industry. It emphasizes self-awareness, emotional intelligence, and the ability to respond thoughtfully in high-pressure situations, while strengthening how professionals show up for their teams, clients, and partners. After completing Event Leadership Strategist: Conscious Leadership for Today’s Event Professional, you’ll be able to...

• Define conscious leadership and apply a shared language of emotional intelligence within the events industry
• Recognize your own stress responses, behavioral patterns, and decision-making tendencies under pressure
• Apply emotional intelligence strategies to strengthen self-awareness and personal leadership effectiveness
• Extend conscious leadership practices to teams, clients, and cross-generational work environments
• Navigate real-world event challenges with greater clarity, intention, and adaptability
• Integrate conscious leadership into your daily work to create meaningful, sustained change in how you lead

After completing the Event Leadership Strategist program, you'll be ready to...

• Learn how to be a dynamic leader with MPI’s new leadership course, rooted in business emotional intelligence theory.
• Create your strategy to lead, whether you’re a leader within your team, you have moved into a supervisory role or are a seasoned leader within your organization.

This comprehensive three-part course dives deep into the role and significance of data analysis within the meetings and events industry. From understanding relevant data types to applying analytical tools and techniques, participants will gain insight into how data can transform event outcomes and drive success. This course is tailored for professionals keen to harness the power of data in revolutionizing the landscape of meetings and events. Equip yourself with the knowledge and tools to stay ahead in this ever-evolving industry.

Module 1: Introduction to Data Analysis in the Meetings and Events Industry

• Importance of Data Analysis in the Meetings and Events Industry.
• Types of Data Relevant to Meetings and Events.
• Insight into various data sources within the industry.
• Overview of diverse data types, including registration data, participant feedback, and social media analytics.

Module 2: Tools and Techniques for Data Analysis in the Meetings and Events Industry

• Common Data Analysis Tools
• Techniques for Data Visualization
• Emphasis on the significance of data visualization for deriving actionable insights.
• Introduction to various visualization techniques and best practices to effectively narrate data-driven stories.

Module 3: Applying Data Analysis to Enhance Meetings and Events

• Case Studies and Examples
• Presentation of real-world instances where data analysis has been effectively employed in the industry.
• Discussion on specific use cases, like refining meeting logistics and tailoring participant experiences.
• Strategies for Data-Driven Decision Making.
• Introduction to methods to infuse data analysis into the decision-making framework.
• Stress on the need for continuous improvements based on data-derived insights.

Planning healthcare and pharmaceutical meetings is complex work, where any number of crucial components could slip through the cracks. Planners and suppliers equally must balance multiple aspects: event design, navigating frequent changes in global compliance and regulations, and delivering ROI to their companies, attendees and destinations. All this begs the question: Are your healthcare meetings compliant?

Designed for medical meeting professionals and the partners they work with, MPI’s Healthcare Meeting Compliance Certificate offers a broad understanding of regulatory topics, laying competency groundwork upon which critical thinking skills are developed, through case studies, business simulation, discussion and active exercises.

This intensive, four-hour program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

After completing the Healthcare Meeting Compliance Certificate, you'll be ready to become compliant in planning your next event.

• Oversee process reporting management across a variety of sectors, regions and countries.
• Meet new reporting and submission timelines and understand transfers of values, and what that means for events.
• Apply the who, what, where and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance initiatives.
• Verify your credential with a digital badge to add to your email, social media and more.

Your HMCC certificate is valid for two years, requiring a refresher course to maintain. MPI requires all current HMCC holders to attend a refresh webinar at the two-year anniversary of their class date. The HMCC Refresher course was developed to keep our Healthcare Meeting Compliance Certificate recipients abreast of constantly changing healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code, and other healthcare trends.

Prerequisites for certificate extension are:

• Must attend the required webinar in the notification period sent to you by MPI
• Must validate current contact information
• Must register and make payment fees to MPI

As a result of COVID, the great resignation, talent loss, talent shifts, inflation, emotional and physical burnout, customer behavior change and other factors, there are many new planners who need to be professionally trained on the science of planning medical meetings. Experienced planners may also need to upskill their education. The healthcare world can be complex and confusing, and having the Medical Meeting Planning (MMP) Certificate can mitigate risks and consequences.

An individual who obtains their MMP certificate is someone with knowledge of relevant planning, terminologies, processes, and compliance regulations for healthcare meetings. Knowledge and expertise in basic medical meeting planning will assist in understanding and practical operations sufficient to assist the meeting professional in understanding and addressing obligations and skills.

From Strategy to Systematic ROI

In today’s evolving marketing landscape, event marketers are being asked to do more than plan and execute events. They are expected to demonstrate how events contribute to pipeline, revenue, and overall business growth. Connecting event strategy, execution, and measurement has become essential to delivering that impact.

This Event Marketing Strategist course is designed to help you move beyond execution and into building marketing strategies that drive measurable results. Grounded in a full event marketing ecosystem, the course explores how events function as powerful marketing channels that support broader business objectives.

You will gain a deeper understanding of how to build a strong business case, align event strategy with marketing goals, and use data, technology, and audience insights to improve performance. Emphasis is placed on creating experiences that not only engage, but also contribute to measurable outcomes. Real-world case studies further illustrate how these elements come together in practice.

What You Will Learn:

• Build a strong business case for event marketing aligned to business goals
• Develop strategies that connect events to measurable outcomes like pipeline and revenue
• Plan and execute multi-channel campaigns that drive demand, registration, and conversion
• Use audience data, insights, and AI to improve targeting and performance
• Optimize key touchpoints across the event marketing experience, from promotion through post-event
• Design attendee experiences that support both engagement and business results
• Measure success through ROI, return on objectives, and key performance indicators

There’s a reason “Start with the basics” is a phrase so commonly used to introduce any learning. The basics are the most important aspects or principles that you should learn first. In the world of meetings and events, the basics are a necessary foundation on which to build your planning skills.

Whether you 1) are new to event planning, 2) are planning events even if that’s not your job title, or 3) need a refresher, MPI’s Basics Boot Camp: Meeting Fundamentals Certificate Program teaches you the must-perform tactics that ensure successful event execution, delivery and measurement. This Events Industry Council-certified, six-hour course offers a deep dive into the building blocks of successful event planning.

You’ll learn how to define objectives and identify stakeholders through meeting design development. As well, you’ll learn how to create RFPs, contracts and menus, and identify staging, audiovisual needs and more. Led by an expert facilitator from MPI, this certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and ensure that your operations conform with industry-leading standards.