More than 2,000 entrepreneurs, small business owners and independent meeting and event planners are members of MPI. Get virtual summits, specialized education and face-to-face opportunities to network at ISBO.
Assumptions and anarchy loiters in the mind of the third-party planner. At least, that’s what a hotelier will say. This is a light-hearted look at the control issues, big egos, and demanding clients that comes with working with third-party planners, and a fun, interactive and intrinsic insight to their minds.
Validate and enhance your current short-term sales protocols and techniques
Crucial time-savings tips and enhancement of communication skill-sets
Learn the value of forethought in pursuing short-term RFP's
New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.
See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
Receive numerous links, ideas and tools that will assist in understanding these issues.
Tradeshows are sometimes a controversial event format. Building a presence requires a significant investment and corporate event managers struggle to show the value and ROI from them. The “coldness” of the leads generated and the variety of contacts made are not always relevant for the business. Dissolved corporate presence, PR difficulties and the reduced brand showcase and meeting space are some of the concerns that are common when deciding on tradeshow participation.
In this session we will provide corporate event managers with tips, based on experience, to tackle these issues. Congress center and tradeshow managers will also benefit from this session by learning the expectations of potential exhibitors in order to craft offers and tools that are attractive in an event sales process.
Identify the most common pain points around tradeshow decision making.
Define an implement a successful tradeshow strategy. Learn elements of a “tradeshow culture” and how to incorporate them on the event portfolio, including Communication tools and campaign management techniques, as well as measurement strategies.
How to manage exhibitor expectations and value added offerings.
What do Pokémon Go, driverless cars and the Internet of Things have to do with the meeting and event industry? They’re all technologies disrupting how we do business. Today, everyone with a smartphone is walking around with a fully-loaded production studio in their pocket. What will meetings look like in 2036?
Analyze the behavioral science behind today's hottest technology trends.
Understand how next-generation technology can be immediately applied to meetings and events.
Evaluate the ways in which these technologies might disrupt the industry and the way people engage face-to-face in the future.
Meetings will never go away. As businesses continue to tighten the bottom line, some meetings will get canceled, consolidated, reduced in size or executed virtually, but people will always need to meet face to face. The way meetins are conducted, however, is rapidly changing. And meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Don't just adapt; innovate. As a meeting professional, you have more power than you think. In this session, you'll learn three small ways you can make a big difference.
Understand the importance of proving your worth and the value of your work
Discover simple ways to plan more sustainable meetings
Understand the connection between meeting design and audience behavior
HSMAI and MPI have a strong partnership. This session provides an interactive discussion between executive members in both associations. What challenges do both hotels and meeting professionals face in this very dynamic and evolving environment and how can we reach solutions together to help our businesses continue to grow?
Explore how hotels review business opportunities as well as how meeting planners prospect and book destinations allowing each group to form new strategies and communication to get what is needed to deliver successful programs and meetings.
Learn how hospitality revenue managers evaluate business opportunities in this new sales environment and how open communication with industry sales professionals can truly be a win/win for everyone.
Hotels have space, planners have meetings – why is everything so difficult to book? Analyzing cities, dates, rates and space has never been more important. Applying new tactics to both handling and delivering RFP’s can be learned in this important session.
Meeting professionals may face unanticipated or unexpected taxes from their meetings and conferences. This session will show you what to look for and how to avoid getting into trouble with the IRS and state taxing agencies. Yes, there are tax implications to organizing and presenting an event or meeting.
Recognize and address tax obligations that meeting professionals can face – and how to avoid dealing with the IRS.
Learn the tax requirements of gifts and awards given during meetings.
Register with the IRS and learn what to do after you get your IRS identification number. Learn when and how to make payments to the IRS.
With today's economic trends and corporate downsizing many meeting professionals are looking to start their own company. But how do you market your expertise and talents, if your background as a planner is geared more towards strategic meetings management and operational success?
Identify how to sell yourself and your services if you do not have a sales background.
Discover the basics of every sales cycle and how to use these to create and then close business opportunities.
Uncover business in a down economy through innovative and creative business development practices.
During this session, Katherine Symonds of Coca-Cola Britain will explain how they identified and implemented a leadership strategy for the Olympic Games programme and she will share examples of their leadership structure which have had an economic, social and environmental impact. She and Fiona Pelham, of Sustainable Events Ltd, will then share practical tips and insights into what their experience means for the future of events and their expectation of the supply chain.