Nearly 600 MPI members work in the financial and insurance sector, which is estimated to support more than 500,000 meetings industry-related jobs in the U.S. This industry segment is a significant part of UK, European and Asian economies.
Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.
Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.
If the word pirate conjures images of Blackbeard or Jack Sparrow, consider yourself lucky. Today, for a growing number of meeting planners and associations, the term has a dramatically different—but no less chilling—meaning. Room block poachers are modern-day scalawags that prey on unsuspecting organizations in an equally insidious way as pirates of old. The actions of these pilferers have negative impact on hotel room blocks, resulting in headaches for planners including lost revenue and possible attrition penalty nightmares. Not all of these activities are illegal, but they most all live on the ethical edge. These scoundrels will reach out by fax, email & phone. They have been known to use meeting logos on official-looking websites & registration forms or otherwise imply that they are “official” housing representatives or suggest that official blocks are sold out. Learn how to counter this growing issue both legally and pragmatically. Unauthorized solicitations need to be dealt with swiftly and effectively. People who are burned generally blame the organization and its leadership for not warning them.
Through case studies and best practices, learn how to become better equipped to fend them off. In a survey of 622 meeting professionals representing a diverse cross section of the industry, room block sizes and room rates, the Convention Industry Council found 73.1% of respondents had events or meetings targeted by piracy or poaching. While this issue is clearly affecting a large number of events, the majority of respondents (70.5%) have not developed prevention or mitigation best practices. As part of the study, the effects of piracy and poaching were also identified. Although it was expected that the negative effects would be primarily financial, the research showed a greater impact on non-monetary factors including reputation, attendee dissatisfaction and time away from planning. CIC’s APEX Room Block Poaching Workgroup has been formed to conduct research, and develop best practices, tools, and resources to aid meeting professionals in managing room blocks. Come engage in the conversation and listen to the latest research and best practices from APEX.
Gain powerful insight from Convention Industry Council APEX research into the industry-wide effects of poaching on our industry, who is affected and how. Get latest updates on pending legislation to curb consumer fraud activities.
Identify the various ways poachers can adversely affect your workload, reputation & budgets, through pilfering of hotel rooms and other revenue opportunities from your event.
Access tools and learn best practices to alleviate this growing problem.
You need to find a home for your meetings where the design, operation and services provided compliment your goals and help ensure you meet required outcomes. Consider 20 global innovations that you can experience today in meetings-focused venues that will help you reach your goals and objectives.
Understand what lies beyond typical function rooms and how easy it is to provide a real wow experience at your meetings.
Consider the importance of providing the right spaces outside of the meeting room, as well as in.
Build your understanding of alternative meeting room styles and how delegates of different generations behave in these environments.
The Bataclan Paris. Pulse Nightclub Orlando. Nice Bastille Day. Fort Hood Army Base. Inland Regional Center San Bernardino. The Boston Marathon. Terrorism and active shooters. Is it just a matter of time before a Meetings and Event Industry Conference appears in similar horrific headlines? What about civil unrest, controversial legislation and weather-related catastrophes such as Hurricane Katrina, the Nashville flood, Atlanta tornado? These, and other equally disruptive forces may be beyond our control but defining the role of the meeting owner or event organizer in assuring that their participants are informed and as safe as possible is not. We can't prevent every risk scenario, but shouldn't we prepare for threats even as we hope they never occur?
IAEE & ESCA recently launched Exhibitions and Meetings Safety and Security Initiative (EMSSI), a national convention center security initiative in support of Homeland Security’s SAFETY Act. Work is separately underway for a Global Venue Security Standard to include hotels and freestanding venues. These movements toward universally accepted venue security standards are critical. Yet, to be effective, comprehensive safety planning must be a collaboration between the venue and the meeting owner/event organizer. The meeting owner/event organizer must be in the loop and receive “eyes only” information since they act as the intermediaries to instantly review and distribute the best information available for the safety and security of participants.
The buzz today is rightly about active shooters and terrorism, yet we face a variety of threats from unexpected forces. The good work of the venue standard initiatives is welcome and long overdue, but where and how does the planner engage in the process to insure maximum participant safety? This session guides the planner through steps in creating their own customized action plan depending on a variety of components that comprise the individual event.
Comprehend the magnitude of attendee safety issues - it is not just about terrorism or active shooters.
Collaborate with suppliers and partners to customize safety tips for your event.
Acquire resources to aid in creating plans for multiple events.
Although performance clauses like attrition and cancellation are challenging, it is sometimes the other clauses that create the biggest challenges. And beware to the group that overlooks them! Addressing issues like indemnification, construction and remodeling, conflicting in-house groups, surcharges and fees, assignment, and more, this session will help prepare you for trends that are affecting meetings and, by extension, meeting contracts.
Know what to ask for and how to deal with pending construction and remodeling that may not have been on the radar at the time of contracting.
Assess the effects of the current environment on contract negotiations—including everything from drone photography to the latest surcharges and fees being levied by hotels.
Learn how to address in the contract the environmental and altruistic issues of concern to the meeting organizer and its attendees.
Performance clauses like attrition and cancellation are challenging to negotiate and sometimes expensive to exercise. Force majeure is the very definition of a “grey area.” Using provided scenarios as well as examples from the audience, we’ll talk about the law that supports (and doesn’t support) common contract language and minor changes in wording that can yield huge dividends in protection.
Evaluate attrition clauses to ensure you are getting credit for all you should be, and that you aren’t paying more than the hotel is legally entitled to in attrition fees.
Apply the principle of mitigation to performance clauses and understand why it is fine to ask for something you may not be legally entitled to.
Modify force majeure clauses with a time element to allow adequate opportunity to relocate a meeting if necessary.
New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.
See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
Receive numerous links, ideas and tools that will assist in understanding these issues.
The way people interact has changed, a lot! This includes their interactions at meetings and events. Consider findings from recent global research into meeting surroundings; not only the rooms themselves, but also the spaces where delegates congregate, network and socialize.
Learn how meeting spaces are evolving to adopt to the new collaborative style of learning delivery that exists today.
Develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants.
Consider the different venues types and non-traditional room layouts that help foster connections between the presenter and among delegates.
1.5 Clock Hours | Domain G: Meeting or Event Design
The economy has changed. Products, services and even experiences are becoming commoditized, and only the truly remarkable stand out from the crowd. Crawl inside the mind of Larp Guru Claus Raasted and the memorable experience designer Paul Bulencea as they share their secrets of how to thrive in the Experience Economy. This keynote is an immersive experience in itself, where you get challenged and get yanked out of your comfort zone and where focus isn’t only on learning-by-listening, but also on learning-by-doing.
You will be provoked and confronted by your own prejudices.
You will be inspired and want to think in new ways.
You will get to hear the Batman joke. And understand what it means and why it is important.
What do Pokémon Go, driverless cars and the Internet of Things have to do with the meeting and event industry? They’re all technologies disrupting how we do business. Today, everyone with a smartphone is walking around with a fully-loaded production studio in their pocket. What will meetings look like in 2036?
Analyze the behavioral science behind today's hottest technology trends.
Understand how next-generation technology can be immediately applied to meetings and events.
Evaluate the ways in which these technologies might disrupt the industry and the way people engage face-to-face in the future.