Brad Mehl has over 25 years of experience in building start-ups, mid-market companies and billion dollar enterprises in over 20 industries. His clients have included major media companies, ventures backed by Google and FORTUNE 500 companies.
Prior to Lively, he was Vice President at Penton, a $400MM+ business information and events company, where he led the marketing transformation of 60 brands that grew digital revenue by 50%. As General Manager and Vice President of ThomasNet.com, he ran a $150 million online marketing platform that helped 20,000 manufacturing companies grow their businesses. At LexisNexis, he had a dual role – General Manager of Specialty Products and head of marketing for Lawyers.com – where generated more clients for 35,000 law firms, growing revenue by 55% to $200MM.
In the 1990’s he ran marketing and international operations at CDnow, one of the first e-commerce companies, and revenue went from zero to $100 million dollars in three years, with a successful IPO. The company was acquired by Amazon.com and named Marketer of the Year by Promo Magazine. He also was VP of Marketing and Business Development for one of the first social networks, years before Facebook, helping lead that company to an IPO filing. He has an MBA from the Stern School of Business at New York University, completed graduate work at Rotterdam School of Management in The Netherlands and has a B.S. from Cornell University.