Chris Klauda leads the research and analytic efforts for STR’s market insights division which includes market-level hotel performance, compression analysis, special event impact, and group meeting trends. She is instrumental in producing STR’s biennial study of meeting planners titled Destination MAP (Meeting Assessment Planning). The 2019 issue was released in July 2019. Chris also manages all internal and external survey research conducted by STR.
Chris was previously a VP with DK Shifflet in McLean Virginia where she managed research projects for hotel clients including Marriott, Choice and Best Western.
Chris is often called upon to present industry insights at travel industry conferences and as a guest lecturer at various universities. Chris graduated from the University of Minnesota’s Carlson School of Business. She currently lives in Nashville, TN.